“I have never seen this before in my career,” WCVB president and general manager Bill Fine said in a letter to clients. we believe the circumstances in Boston to be more pronounced.” Fine’s letter comes on the heels of Nielsen reissuing Boston’s February ratings Monday after removing the data from the household in question."We became aware of irregular button pushing compliance patterns in a Local People Meter home in Boston," a Nielsen spokesperson said.Fine said whatever was going on in the house is further evident when you compare data from November versus statistics from January’s Super Bowl, which is the year’s biggest TV watching event – and featured the hometown Patriots.Nielsen's TV measurement first faced a major crisis of confidence more than 20 years ago, amid growing skepticism from networks and surprising ratings fluctuations.“My sense is that 2015 or 2016 will represent peak TV in America, and that we’ll begin to see declines coming the year after that and beyond.” “Peak TV” was again a theme at this month’s winter TCA press tour.To drive the point home, the network’s research department released a list this week that revealed the average total viewer Nielsen ratings for all 1,400-plus shows on primetime television in 2015, both scripted and reality TV.
– I am including the estimates for the 2012-13 season below since the estimates for 2013-14 are up a bit in the aggregate.
"When those numbers became unreliable, inconsistent, inaccurate, unexplainable," a TV researcher said in 1992, "they just threw into chaos almost everything we did, because they were the basis on which the business was built." There were other challenges before and since, including the controversial introduction of "people meters" in 1987 and audience fragmentation stemming from the cable boom and the arrival of the VCR.
Challengers arose, like AGB, a company that pioneered people meters in the U.
A new square for the fan excuse bingo cards is born!
WCVB, Hearst’s ABC affiliate in Boston, is calling on Nielsen to investigate the accuracy of ratings dating back to 2016 after a single household in the market skewed the February sweeps, pushing Fox affiliate WFXT to late-night wins.